Vans
A high-energy e-commerce experience for Vans Chile, built to turn street culture, product discovery, and seasonal campaigns into a conversion-focused shopping journey.
- E-COMMERCE
- PRODUCT UX
- WEB DESIGN
Technologies
- React
- Next.js
- Javascript
- Tailwind CSS
- Shopify Storefront
- Sanity CMS
- Styled Components
- GraphQL
- SEO
- Sentry
- Algolia
- Zustand
- Jest
About the Project
THE BRIEF
Vans is an iconic streetwear and footwear brand rooted in skate, BMX, and youth culture. The Chile store was designed to translate that attitude into a digital experience — from campaign-led hero moments to a frictionless path from product discovery to checkout.
