Columbia
An outdoor e-commerce experience for Columbia Chile, built to turn technical apparel, footwear, and seasonal campaigns into a conversion-focused shopping journey.
- E-COMMERCE
- PRODUCT UX
Technologies
- React
- Next.js
- Javascript
- Tailwind CSS
- Shopify Storefront
- Algolia
- Sentry
About the Project
THE BRIEF
Columbia is an outdoor brand built around weather-ready apparel and footwear. The Chile store was designed to carry that attitude online — from campaign-led heroes like Titanium Dry Hike to a clear path from new arrivals and winter sale to checkout.
