Caterpillar
A rugged e-commerce experience for CAT Chile, built to turn workwear heritage, seasonal campaigns, and product discovery into a conversion-focused shopping journey.
- E-COMMERCE
- PRODUCT UX
- WEB DESIGN
About the Project
THE BRIEF
Caterpillar is a global workwear and footwear brand known for toughness, utility, and an unmistakable yellow-and-black identity. The Chile store was designed to carry that industrial attitude into a digital experience — from campaign-led hero moments to a clear path from product discovery to checkout.
